Proper planning will help assure that as Springville’s downtown grows, Main Street will be an even more vibrant and livable place. It is vital that Main Street’s function as a major transportation thoroughfare be balanced with its role as the center of the city and the primary public space in downtown. In addition, a cohesive vision is needed to guide the continued evolution of downtown. This study will identify goals, policies, and implementation strategies for transportation, land use, urban design, and programming to accomplish these aims.